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Expert Opinion:
BNI’s Canada Social Media Strategy

“The Networker” develops BNI’s social-media strategy

Christian Masson, a BNI director and member, is the founder of The Networker (Le Réseauteur) a business that was launched in 2006. Recognized as a specialist in networking, relationship marketing and the integration of social media into business, Christian developed BNI Canada’s Web 2.0 strategy, which will be implemented at the end of October 2011.

Synergy between networks

According to Christian, social media and networking complement each other. Even if one is virtual and the other is physical, good practices remain the same for both: it is appropriate to take care of your network.

In fact, social-media profiles are like business cards. They leverage credibility and can sometimes be the linchpin of concrete and physical relationships that would never have existed otherwise. Without being an end in of itself, the virtual world can break down distance and expand and create relationships that can lead to a physical meeting. At the same time, the contact established in a physical meeting can be extended thanks to social media. The key to success is to combine these two processes.

With this in mind, and because of its extensive physical network, BNI Canada entrusted to Christian the development of its strategy on social media. Beginning in October, it will be applied regionally, provincially and nationally.

Expertise serving BNI

Since he joined BNI in 2006, Christian has held several positions, including education coordinator, membership committee member, ambassador and director, for BNI chapters in Montreal’s downtown
and east end. At the same time, the businessman established a solid reputation for himself in the field of
networking and social media, and he founded his company The Networker (Le Réseauteur).

Very involved in BNI, Christian placed his talents at the organization’s service at the end of 2010, when he became the social media coordinator and community manager for BNI Canada.

If you want to benefit from Christian’s expertise or get additional information on the implementation of the strategy, please feel free to contact him.


514-990-3794 christian.masson@christian-masson.com www.ChristianMasson.com

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