header BNI

Currently Browsing: Expert Opinion

Expert Opinion:
Networking is Like Grocery Shopping (really)

Christel Wintels is the Executive Director and Franchise Owner of the BNI Golden Horseshoe Region, a Master Franchisee Partner with the Referral Institute Canada, Vice President, Operations, Referral Institute Ontario, a Certified Networker and a Master Trainer with the Referral Institute. Christel has written numerous articles about the art and science of referral marketing and how to build lifetime referrals through the philosophy of “Givers Gain”. She writes a weekly Networking Nugget for BNI members, shares Referral Tips for business owners, and is a contributing author to the New York Times...
read more

Expert Opinion:
BNI’s Canada Social Media Strategy

“The Networker” develops BNI’s social-media strategy Christian Masson, a BNI director and member, is the founder of The Networker (Le Réseauteur) a business that was launched in 2006. Recognized as a specialist in networking, relationship marketing and the integration of social media into business, Christian developed BNI Canada’s Web 2.0 strategy, which will be implemented at the end of October 2011. Synergy between networks According to Christian, social media and networking complement each other. Even if one is virtual and the other is physical, good practices remain the same for...
read more

Expert Opinion:
Trigger a Referral Using Your Infomercial!

Infomercials are an indispensible way of motivating members to refer you. What will they remember from your presentation? BNI Executive Director Ian Scott presents the fundamentals on how to optimize your presentation. Clarity and conciseness are the keys to success. Adapt what you say to your audience According to Ian, the basic principles for creating a successful infomercial are simple. Each person must think of the best way to ensure that the people in the room understand his or her message. Here are a few tips to do that: Give a meaning to your message Keep it simple Use keywords Make people...
read more